#MIXITY

NEW MOBILITY MIX

Walking a bit further, taking the stairs, or enjoy the Velo. Mobility is not about Vehicles but Activity, step by step changing the modal split…

200 Years Bicycle

2 Week Workshop, 200 years bicycle. Communication Design Students @Joanneum Graz, Valentina Gatterer.

This Project was supervised by the BMVI and held in collaboration with the Graz and Berlin Bike Citizens, 2017.

LA METRO

For almost 20 years I collaborated with Los Angeles County Metropolitan Transportation Authority, helping translate a megacity’s transportation system into clear, engaging visual language. The work ranged from broadcast motion graphics to public-facing digital communication seen daily across Los Angeles.

TAP CARD | LA METRO | APPLE PAY

Social Media campaign for the TAP card, digital ride and payment system for the LA METRO. 2026 this Project is still ongoing..

511 App. Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties. You can access it by dialing 511 in supported areas or using the SoCal 511 website/app.e transportation.

The Metro.net/Sustainability Video was a joined project for LA METRO, LADOT and CALTRANS to show the benefit of the public services for sustainable transportation.

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Splash Screen Smart EQS

CLIENT: MB / Smart

Computer Rock, Hamburg, Zürich

With (early) Lottie® it was finally possible to bring nice Motion Design to mobile devices. To be able to work on a project for Smart eMobility with this new technology was more than the Icing on the Cake!

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LSBG Hamburg, BVM Hamburg, TU Dresden, Jenett.com

PrioBike-HH

Green Light Traffic Forecast GLOSA for Cyclists

Bringing together the Hafencity Universität HCU (..where I taught City Planning) with the Traffic Dept. of the TU Dresden plus the officials from the Hamburg Government (LSBG / BVM) led to a ITS 2021 project that shows the capabilities of Hamburg as a New Mobility Player that takes Cycling seriously.

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STEG (Stadtentwicklung Hamburg), Bezirk Nord

MOBILPORT HAMBURG

Development of Mobility Station for the new Pergolenviertel in Hamburg Nord

Design a Brand System for a new mobility station for a new neighborhood in Hamburg is a very welcome assignment. A mix of functional and hamburg specific characteristics needed to be taken into account (e.g. port as in harbor..).

Iconography System Mobility Alternatives

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COPENHAGEN WITH COPENHAGENIZE

.. and Dr. Dirk Lau from the ADFC HH

Taking a trip to Copenhagen with the ADFC (Dr. Dirk Lau) to witness the positive qualities of the infrastructure there, and to be shown around by the Planners of Copenhagenize was the trip I documented in a video (on bicycle). The special solutions of Copenhagen are highlighted with Infographics.

Neustadt Hamburg

OSTWEST MOVE

Mobility Demo with Colored Umbrellas, Code and Augmented Reality

This event (demonstration) gave the public an opportunity to show their preferred way of mobility on one of the main streets through Hamburg (Magistralen). By picking a coloured UMBRELLA for the walk, the choice of a better vehicle was manifested. Additionally, a claim could be connected to that Umbrella and displayed with Smart Phones and later studied online. With this method also an anonymous voting was held, the results speak a clear language! 🙂

Some of the Claims

HAW Hamburg, KODE

CORONA VELOROUTEN HAMBURG

During the Corona Pandemic, there was a strong call for more Cycling, and also more pop up cycling routes. Some got manifested as a test (and will be kept later), some are still lacking. To promote them and to stimulate cycling in general, the students of the KODE (Communication Design) class were producing (Filming, Motion Design, Sound etc) 30 second spots. Icing on the cake: The Spots were broadcasted on the local TIDE TV television station.

Jannica, Laura KODE Hamburg

VELOHAMBURG.COM

Getting 10k Votes for better Velotracks in Hamburg! ( Actually we wanted to get Hamburg to stick to its promises of a Velo Network from much earlier times..).

With Velohamburg.com a lot started in 2010.. I was giving a class in Motion Design at the BTK Hamburg, when a co-working prof mentioned a gathering that was about Cycling in Hamburg later that week… This was how I met Günther Reimers for the first time, the initiator of the Hamburg Rad Entscheid (nobody else showed up in the little cafe in Ottensen).

We discussed what to do to improve cycling in Hamburg, and made a plan to ask the city (with 10 000 votes online) for a statement to the Velorouten Hamburgs, a network of cycling ways through the city that got never finished for multiple decaces.

We made a Brand for the Velorouten, Street Signs, a website, and also gathered subscribers and made them sign a vote for better Velorouten in Hamburg, all on the Website Velohamburg.com (2015). The site is allowing to subscribe and vote and shows a public calender. All not very fancy now, but by that time some of the political elements were pretty new. Nevertheless, after half a year of campaigning, the Grünen moved back into the Senat of Hamburg on a call for (amongst others) better Velorouten, so we stalled our Campaign.

A couple of good things came out for me, first of all: Velohamburg.com was sold to the Berlin Company Velokonzept organising big Bicycle Fairs and more. Ulrike Sade and I became friends! Second, I realised that still way too little was happening for New Mobility (Velo) in Hamburg and in the whole world, so it was a starting spark for the combination of my Design with my Belief of a better future with cycling (..which has been the fuel of my work).